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June 24, 2004


The idea:  To place advertising based programming on monitors within Indianapolis city buses.

The gems: I got a placement contract with IndyGo and had agreements with ClearChannel.  I designed the prototype and afforded to fit two GM Hybrid buses.

The lemon:  I was a tad cocky and thought my idea was brilliant however, it was deemed “stupid” by VC’s in 2004.   Never got funded.

The result: Never made it out of prototype, testing phase.

Lesson learned: You have to build a team!  You cannot do everything yourself.  Secure financing/investments before engaging the business strategy.  You cannot run a business on hope and a wish.

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